Defining the Vision
While the association has a Mission and, over the years, has adopted purpose and value statements, the boldest outcome of the SPF development process was the vision for “unlimited opportunities for blacks in the accounting and related business professions
” in order to “ensure our seat at the table
.” To accomplish this, five strategic priorities were identified and ultimately incorporated into four overarching goals that support the Vision. In the framework of Vision2020
, those four goals are Sustainability
, and Connection.
Operationalizing the Plan
The four goals referenced above align with the four functional areas of NABA’s organizational structure: Operations
, and Membership
. NABA restructured the association’s departments and staff into these core areas as part of the Vision2020
implementation. Strategies and tactics are developed each year at the staff level, as the Vision and Goals remain constant over time. National HQ staff work together, across departmental lines to execute the strategies and tactics. NABA also relies on our dedicated members to volunteer their time and skills to assist with execution.
Vision2020 – Purpose and Progress
Through the development of each goal’s objectives, NABA ensured a focus on the needs of each of our primary stakeholder groups – Pipeline, Professionals and Partners – who are critical to our success as an association. The formal goals and objectives of Vision2020
are available at www.nabainc.org/vision
along with details about the activities related to each goal. To put it in everyday terms, it may be helpful to share the purpose or “intent” behind each as well. From the start of the implementation, there was an acknowledgement that, in order to effectively deliver on the Awareness
, and Connection
goals, a priority focus would need to be placed on Sustainability
, although considerable progress has been made in the other areas as well. As we approach the halfway mark of the initial plan’s lifecycle, it is an opportune time to also share the progress NABA has made in each area. Click each of the four headers below to learn more about NABA's accomplishments, current projects and future plans related to the Vision.