The Center for Audit Quality (CAQ) has coordinated the 3rd annual #AuditorProud social media blitz, which will take place on Thursday, September 28th. This online event provides a great opportunity to showcase the value of the profession to the capital markets and the economy. It also serves as a way to introduce younger generations to the profession and the many opportunities a career in audit can offer.
The #AuditorProud blitz provides a unique opportunity to promote the profession to younger generations, dispel myths and mis-perceptions about the profession to the broader public, and engage individuals and organizations who support the profession. We’re excited about this year’s campaign and can’t wait to see your posts. NABA is proud to participate in this event and we encourage NABA members to join in!
Last year, the #AuditorProud blitz generated posts from 115 countries, over 14,000 Tweets, and nearly 4,000 Instagram posts!
Who Should Participate?
1. Auditors can join us by sharing stories of why they chose a career in auditing, what they love about the profession, and what makes them proud to be an auditor. Audit firms can post about the value of the audit to the economy and the perks of working in the profession.
2. We also welcome policy organizations, educators, student groups, users of audit reports, and audit firm alumni to join in the discussion on the importance of public company auditing and its value to the economy. Former audit employees can also highlight the benefits of starting a career with an audit background and/or the value of having a CPA license in their current job.
3. NABA is proud to participate in this event and we encourage NABA members to join in!
How it Will Work?
From dawn to dusk on Thursday, September 28th, the CAQ, NABA, the American Institute of CPAs, the largest public company accounting firms, dozens of other individuals and organizations, including top ranked accounting and business school leaders, student groups, and those who rely on public company audits, will take to social media (i.e. Twitter, Instagram, Facebook, Snapchat, and LinkedIn) using the hashtag #AuditorProud to celebrate auditors and the benefits of a career in the profession. Auditors and former auditors will share stories around why they chose a career in auditing, why the audit profession is important to our capital markets, and what makes the audit profession an exciting career choice for them.
Click on Image to View Video
|The goal of this effort is to build awareness of the profession to the younger generations and start sharing positive messages about accounting/auditing while making strides towards dispelling the negative myths. If you’re not familiar with the blitz, please take a look at our highlight video from last year’s blitz at the following link: https://www.youtube.com/watch?v=FjvBb9sUuwQ.|
|Upload a selfie, photo, or post with #FutureAuditor between September 21st-September 28th showing why you’re interested in a career in public company auditing. The most creative/engaged posts on Twitter and Snapchat will win a $150 Amazon gift card*. Learn more.
If you have any questions, please email firstname.lastname@example.org. Don’t forget to upload your selfie on the Faces of Audit board on the Discover Audit website (www.DiscoverAudit.org).
*Contest winner(s) will be notified via direct message on their social media account after the end of #AuditorProud Day, September 28, 2017.
Click on Image to Access Toolkit
|To help facilitate NABA’s participation, the CAQ has created several resources. Click on the image to access the blitz toolkit that provides an overview of the event and offers suggestions on ways that you and your organization can be engaged in the effort. The kit contains an overview of the campaign, sample social messages, and links to resources and infographics to share.|
We encourage our members to follow the conversation on Twitter by using #AuditorProud and also including @NABAInc and #NABA. For those of you who have an auditing background, please join the conversation and share messages, pictures, and stories on your social media channels about why you enjoy(ed) the auditing profession. The CAQ has already reached out to the NABA student members to follow the conversation, so ensure that "social media" sees messages from our proud professional NABA members. We hope you will join your fellow NABA members and the entire accounting community in this effort on September 28th!