Branding Color Guide

NABA Complete Color Guide by Program


The table below represents the official NABA color pallet, both for core branding and for specific programs. These are the exclusive colors that should be used used when producing any marketing or communication pieces that represent NABA Inc., its programs, its affiliates or the NABA brand in anyway. This applies to all digital or print communications, websites, email marketing, newsletters, promotional items, event banners, and the like. For consideration outside of these guidelines, please contact communications@nabainc.org.

 

Corporate Use

Color Family

Sample

RGB

Hex

CMYK

HSV%

NABA, Inc. Core Branding – nabainc.org

NABA – National Association of Black Accountants, Inc.

Primary

Blue-Gray

 

40,65,92

#28415C

57,29,0,64

211,56,36

Secondary

Medium Blue-Gray

 

76,127,180

#4C7FB4

58,29,0, 29

211,58,71

Background

White

 

255,255,255

#FFFFFF

0, 0, 0,100

0, 0, 100

Logo

Black

 

0, 0, 0

#000000

0, 0, 0, 0

0, 0, 0

Accent

Medium Gray

 

130,130,130

#828282

0,0,0,0.49

0,0,51

Accent

Light Gray

 

231,231,231

#E7E7E7

0,0,0,0,9

0,0,91

Backdrop

Lightest Blue

 

201,220,226

#C9DCE2

11,3,0,11

194,11,89

Accent

Dark Green

 

45,150,120

#2D9678

70,0,20,41

163,541,38

Print Collateral

2017 - 2018 Partnership Guide

Primary

Blue-Gray

 

40,65,92

#28415C

57,29,0,64

211,56,36

Secondary

Medium Blue-Gray

 

76,127,180

#4C7FB4

58,29,0, 29

211,58,71

Accent

Dark Green

 

45,150,120

#2D9678

70,0,20,41

163,541,38

Accent

Lime

 

87,171,67

#57AB43

49,0,61,33

109,44,47

Accent

Medium Gray

 

137,137,137

#898989

0,0,0,0.46

0,0,54

Backdrop

Light Gray I

 

231,231,231

#E7E7E7

0,0,0,0,9

0,0,91

2016 - 2018 Membership Brochure

Primary

Blue-Gray

 

40,65,92

#28415C

57,29,0,64

211,56,36

Secondary

Medium Blue-Gray

 

76,127,180

#4C7FB4

58,29,0, 29

211,58,71

Accent

Lightest Blue

 

201,220,226

#C9DCE2

11,3,0,11

194,11,89

Cover Accent

Blue-Gray II

 

62,84,109

#3E546D

43,23,0,57

213,27,34

Accent Text

Ice Blue

 

165,199,218

#A5C7DA

24,9,0,15

203,41,75

Programs/Initiatives

 

Vision2020 - NABA’s 5-Year Strategic Framework to “Ensure our Seat at the Table

Awareness/Communications

Orange

 

235,115,45

#EB732D

0,51,81,8

22,83,55

Sustainability/Operations

Dark Red

 

150,0,20

#960014

0,100,87,41

352,100,29

Connection/Membership

Purple

 

100,45,145

#642D91

31,69,0,43

273,53,37

Action/Programs

Blue

 

60,95,170

#3C5FAA

65,44,0,33

221,48,45

Accent

Green

 

75,145,65

#4B9141

48,0,55,43

112,38,41

WONN – Women of NABA Network

Primary

Plum

 

93,33,95

#5D215F

2,65,0,63

298, 48, 25

Secondary

Dark Purple

 

41,15,61

#290F3D

33,75,0,76

273,61,15

Accent, Text

Dark Gray

 

137,137,137

#898989

0,0,0,0.46

0,0,54

Background, Tagline

White

 

255,255,255

#FFFFFF

0, 0, 0,100

0, 0, 100

ACAP – Accounting Career Awareness Program

Primary

Turquois

 

0,136,172

#0088AC

100,21,0,33

193,100,34

Secondary

Dark Teal

 

9,79,107

#094F6B

92,26,0,58

197,85,23

Accent

Light Gray II

 

197,197,197

#C5C5C5

0,0,0,23

0,0,77

Accent

Dark Yellow

 

163,139,32

#A38B20

0,15,80,36

50,66,38

Text

Black

 

0, 0, 0

#000000

0, 0, 0, 0

0, 0, 0

Accent

Dark Gray

 

137,137,137

#898989

0,0,0,0.46

0,0,54

NABA Career Center – Job Board & Resource Center for Job Seekers and Employers

Primary

Medium Blue-Gray

 

76,127,180

#4C7FB4

58,29,0, 29

211,58,71

Secondary

Dark Gray

 

137,137,137

#898989

0,0,0,0.46

0,0,54

Accent

Light Gray II

 

197,197,197

#C5C5C5

0,0,0,23

0,0,77

Accent

Light Gray I

 

231,231,231

#E7E7E7

0,0,0,0,9

0,0,91